11BYBBS PRESENTS “KEEP THE FIGHT” AS IT’S SS18 COLLECTION. AS PART OF THE BRANDS METHODOLOGY, VARIOUS INSPIRATIONAL THREADS ARE PULLED TO DEFINE THE COLLECTION BASIS.

ON ONE SIDE THERE’S AN EYE ON THE UK MOD SUBCULTURE FROM THE LATE 50’S, AN ICON GARMENT FROM THIS YOUTH COLLECTIVE IT’S BEEN REINTERPRETATED THIS SEASON, THE FISHTAIL PARKA. A ROUND TYPOGRAPHICAL ARTWORK WINKS THE MOD SYMBOLOGY AS WELL AS A RISED FIST, A NORTHERN SOUL SYMBOL THAT REPRESENTS STRENGTH AND REBELION, APPLIED AS SUPER OVERSIZED GRAPHICS CHALLANGING THE PATTERN AND TECHINQUE LIMITS.

ON THE OTHER SIDE, A CONCEPTUAL AND ARTISTIC APPROACH, AN INTENTION TO MODIFY SILHOUETTES OPTICALLY BY APPLYING GRAPHICS INSTEAD OF VOLUMES, CHANGING THE PERCEPTION OF SHAPES WITH DISPARE APPLICATIONS AS MANUAL BRUSH AND SPRAY, SCREEN PRINTS OR EMBROIDERIES.

MORE OPTICAL EFFECTS ARE CAPTURED IN THE COLLECTION, BLURRED ARTWORKS APPLIED WITH LIGHT REACTIVE INKS THAT UNVEIL THE ARTWORK DESIGN IN THE DARK, ARE ALSO A STUDY ON PERCEPTION, A CHALLENGING EXERCISE BETWEEN THE EYES AND MIND.

WELL STUDIED GARMENTS WITH PERFORMING FEATURES AS A SHORT CARGO PANT OR A VEST THAT TURNS INTO A FANNY PACK ARE ADDED TO THE BRANDS CATALOG, A SPECIAL MENTION TO THE “BIB” AS A NEW GARMENT, A COMMON STYLE IN CONTEXTS AS SPORT OR WORK, 11BYBBS UNDERSTANDS IT AS A KEY PIECE TO CLOSE A LOOK, ADDING A GRAPHIC TO PLAIN LOOK OR GIVING A FRESH LAYERING RESOURCE.
A BALANCED FABRIC RANGE OFFERING FRESH LIGHT COTTON FABRICS RICH IN TEXTURES, RIPSTOPS, TRANSLUCENT MATERIALS OR A THIN RAW SELVEDGE DENIM ALSO AVAILABLE WASHED, ALSO OPTIONS IN THIN LEATHER COMPOSE THE COLLECTION’S BASE GAMUT.

WITH A CHARACTERISTIC PREDOMINATION OF BLACK, THIS COLLECTION IS BALANCED WITH A PART OF THE COLLECTION IN WHITE AND ECRU, COLORS AS BLUEISH GREENS OR RED ARE APPLIED WITH SCREEN OR EMBROIDERY TECHNIQUES.

A COLLABORATION WITH THE ARTIST “PHIL AMERICA” ROUNDS UP THE COLLECTION, AN APPROACH TO TABOO THEMES AS PORN, SEX AND SENSUALITY PRESENTED ON GARMENTS AS A DIGITALY PRINTED TEXTURE COMPLIMENTED WITH SCREEN PRINTS, AND ALSO INTERPRETATED AS A RUNING STITCH EMBROIDEY THAT FILL THE GARMENTS CROSSING PANELS.

AS LONG TERM COLLABORATIONS, THE 11BYBBS X SALOMON COLLECTION OFFERS A SOLID SUMMER COLLECTION IN FULL WHITE/ECRU AND FULL BLACK, BUILT WITH SOFT FABRICS, A SEE-THROUGH RIPSTOP AND TRANSLUCENT SOLE PARTS. iT’S MANDATORY TO HIGHLIGHT AN ASYMMETRICAL NEW STYLE, A LOW/MID SILHOUETTE VERSION OF THE BAMBA2.

THE BAG COLLECTION “MADE BY ORTLIEB” IT’S BEEN REWORKED ONCE AGAIN TO OFFER A FULL COVERAGE ON TRAVELING AND DAY-LIFE NEEDS, OF COURSE WATERPROOF LONG-LASTING PRODUCTS.

THE 11BYBBS X NEWERACAP COLLECTON IS RICH IN VARIETY WITH NEW MODELS AS A VISOR, AN ADVENURE BUCKET OR A NECK PROTECTOR LEGIONARIE CAP.